#News

Date: March 11, 2020

AI in the TV industry will bring some real excitement.

Artificial Intelligence (AI) is making its ways through the media and its content production by developing active, valuable assignments like closed captioning, social media clip generation as well as metadata tagging. TV industry lately inspected to study how the artificial intelligence is now affecting the media and TV industry in this age as well as in the future. The entertainment industry is deploying AI today to enhance its workflow effectively. Recently, a survey got sponsored by Quantum that revealed that two-thirds of the organizations have tested AI and implemented this modern technology for atleast one significant purpose in their workflow. 

The Growth of TV & AI:

• TV industry is getting smarter. It will work even more efficiently in the future.
• It has enhanced the workflow in TV industries.
• AI has heightened the viewing experience.
• It has helped in the build-up of the quality of "Voice Command" feature of television sets through which you can control your TV via your voice.
• AI is assisting media organizations with massive media libraries.
• The acceleration in content development will increase.
• AI plays the significant role in attaining the quick access to the classical contents, and past shows.
• Creation and management of automated metadata using AI

Media and AI:

Artificial intelligence is transforming media, entertainment, and TV industry. AI has altered the way we use TV and media globally; and in the future, it'll go deeper in the production, the content management, and will bring more advantage to the TV contents. 2017 was unquestionably the year in which AI reached the expectations and played its role; in the present as well as in the coming years the real applications in the broadcasting world will produce more effective outcomes; which will enhance the progress of TV industry as well.

AI and Content Production:

The latest Amazon’s Echo Show, Echo Dot by a presentation, is developing the process through which viewers can approach the content. The central idea is to seize the customer’s attention and permit them to obtain fresh contents.  According to Hearst’s Executive Director “We believe that the content initiated by adopting the voice and hand-free will be more relevant in the future.” Steve Rabuchin, Vice President of Amazon Alexa, expresses, “Media industry attributes a huge value to customer experience and engagement: we’re now assisting to the proliferation of skills for Alexa that are going in this direction.”

Voice command:

Nature and quality of voice recognition systems have considerably advanced within a short while due to AI. You speak to the Google, and it helps you find out the best search results. Google’s technology is reaching the peak in 2018. Back on September 27 of 1998, on the birth date of Google, the feature didn't exist. In the future, it will be more enhanced. The quality of voice recognition has now brought a significant revelation because of the AI. The state of voice identification was about 75% in 2013. Now it's 95%, and we anticipate it'll be 100% in the future. 

Moreover, the quality of voice identification is the gateway to the speakers stimulated by voice and even the minor change in condition causes a tremendous variation within devices.

There are television operators who offer TV sets along with remote control such as Charter Spectrum Cable, DISH, Comcast, Cox, Time Warner Cable; we can expect that they would undergo agreements to facilitate the users to have a dialogue with their TV with the help of AI. TV users can initiate all activities relating to TV utilizing their voice; like turning on the TV, turning it off, switching the channels, choosing the content or genre. Dish TV, the satellite operator, will be the first operator to offer this opportunity to their clients. Some television providers offer TVs with a “voice remote control”. You start the button to initiate voice commands. The future will give you a “hands-free” TV experience and consequently without the aid of anything else but only your voice and It will not be costly. As, now AT&T, Charter, Comcast, Cox offer TV at an affordable price. Among these, Xfinity TV plans and Charter Spectrum TV packages are much reasonable even they provide TV with the latest technologies of AI. In future, the TV services might come up with lower prices and packages. LG TV and Sony TV have added the voice command to their TVs. The voice computing technology gets combined with the help of new technology, making the customers' lives more comfortable.

By Arpit Dubey

Arpit is a dreamer, wanderer, and a tech nerd who loves to jot down tech musings and updates. With a logician mind, he is always chasing sunrises and tech advancements while secretly preparing for the robot uprising.