Ailoitte - Mobile App Development Img

BankSathi

By Ailoitte - Mobile App Development

Ailoitte - Mobile App Development Img

    About

  • location

    Location

    Bangalore

  • industry

    Industry

    Information Technology

  • expertsie

    Expertise

    UX/UI Design Mobile App Development
  • date

    Date

    - Ongoing

Description

Banksathi is India's leading finance & wealth app making it easy for economic experts to make money. It is a multilingual finance app brings that different financial experts - Loan Agents, Insurance Advisors, Ex Bankers, BFSI Professionals, and Wealth Advisors - together, to become financial advisors and earn in-app.

 

Challenge

On a theoretical level, the application was a game changer, its implementation, however, narrated another story. When the Banksathi founders came to us they were struggling with bad user reviews on the stores around interface, lack of features, and the overall experience.

BankSathi offers the following services -

  1. Credit Cards
  2. Bank Accounts
  3. Personal Loans
  4. Demat Accounts

Solutions

We extended the project deliverables to an upgraded time-sensitive notification system, a smart business analytics solution helping users be on track of their earnings, and lead count, and an admin panel for the Banksathi team to track users (where they are coming from - Social media or organic) and manage their movements.

Under the project scope, we have been working on:

  • Complete code revamp
  • An upgraded push notification mechanism
  • Smart business analytics for users to track their growth and app admin to manage Banksathi
  • An educational module where the users can enroll in courses around financial products
  • Added SSL pinning technique to prevent unethical data transmission

Impact

"On paper, Banksathi had everything it took to make a profitable application. However, on the execution front, there were multiple loopholes - glitches in apps, modules not working, slow payment disbursement process, etc. Now to make the application as useful as it was on paper in a real world scenario, we had to take every user journey apart and identify the areas of concerns on a technical end."

Jitendra Dhaka

CEO, Banksath

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