Ailoitte - Mobile App Development Img

apna

By Ailoitte - Mobile App Development

Ailoitte - Mobile App Development Img

    About

  • location

    Location

    Bangalore

  • industry

    Industry

    Non-Profit

  • expertsie

    Expertise

    UX/UI Design Mobile App Development
  • date

    Date

    - Ongoing

Description

Apna app is a user-centric platform for blue & gray-collar workers where they can conduct job searches in 11 Indian languages. The job finder platform became the fastest-growing unicorn startup within 22 months, backed with $193.5 million in funding.

Challenge

During the first stage of development, we felt that the English language had a dominant presence in job finder apps. We knew it would be difficult for the blue-collar workers in India - a significant part of Apna’s target audience. Such workers did not have a platform where they could find jobs they were interested in due to the language barrier.

Areas we wanted to focus on through Apna:

  • Language Barriers
  • English-based Platform
  • Complex User Interface
  • Manual Location and Language Setting
  • Not Scalable
  • Beta testing wasn’t done

Solutions

Our team rose to the challenge that aimed to make the job-search experience easy for first-time internet users by providing an automated list of skills and basic details for their profile page. They could choose from that list and prepare the profile page in a few minutes

Impact

"Ailoitte understood our requirements immediately and built the team we wanted. On time and budget. Highly recommend working with them for a fruitful collaboration."

Priyank Mehta

Head Of Product, Apna

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